FIBA LABS LLC ("FIBA LABS", "we", "us", or "our") operates the TrailAI application (the "App") for merchants using the Shopify platform. This Privacy Policy describes how we collect, use, and share information when you install and use TrailAI.
By installing TrailAI, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Information from Shopify merchants
When you install TrailAI on your Shopify store, we collect and process the following data through Shopify's official APIs:
- Store information: Store domain, store name, shop owner email, plan type, country, and currency.
- Order data: Order IDs, order totals, line items, and order timestamps — used to attribute revenue to AI-referred sessions.
- Product data: Product names and URLs — used to identify top-performing AI landing pages.
- Shopify billing information: Subscription status and plan selection (handled entirely by Shopify; we never see or store payment card details).
1.2 Information from store visitors
When visitors land on your Shopify store, TrailAI collects session-level data to identify AI-referred traffic:
- Referrer URL — to identify the originating AI platform (e.g., ChatGPT, Gemini, Perplexity, Copilot).
- User-agent string — to detect AI crawlers and AI-powered browser agents.
- Landing page URL — the first page the visitor views on your store.
- Country and device type — derived from IP address and user-agent for aggregate reporting.
- Session timestamps — session start, duration, and page views.
We do not collect personally identifiable information (PII) about your store visitors. We do not store IP addresses after country derivation. We do not set third-party tracking cookies.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the TrailAI service.
- To attribute AI-referred sessions to Shopify orders and calculate revenue by AI source.
- To generate aggregated analytics dashboards for your store.
- To communicate with you about the service, including support responses and product updates.
- To process subscription billing through Shopify's billing API.
- To detect, prevent, and address technical issues, fraud, or abuse.
- To comply with legal obligations.
3. How We Share Your Information
We do not sell, rent, or trade your data. We share information only in the following limited circumstances:
- Service providers: We use trusted infrastructure providers (e.g., cloud hosting, database services) that process data on our behalf under strict confidentiality agreements.
- Shopify: As required to operate the App through the Shopify Partner Program.
- Legal requirements: If required by law, subpoena, or valid government request.
- Business transfers: In connection with a merger, acquisition, or sale of assets, subject to standard confidentiality obligations.
4. Data Retention
We retain your data for as long as your TrailAI subscription is active. When you uninstall the App:
- Personally identifiable store owner data is deleted within 48 hours, in compliance with Shopify's GDPR webhooks (
shop/redact). - Customer-level data is deleted within 10 days of the relevant Shopify webhook (
customers/redact). - Aggregated, anonymized analytics may be retained for service improvement and cannot be used to re-identify any individual or store.
5. Your Rights (GDPR, CCPA, and Others)
Depending on your location, you may have the following rights regarding your personal information:
- Right to access — request a copy of the data we hold about you.
- Right to rectification — request correction of inaccurate information.
- Right to erasure — request deletion of your data ("right to be forgotten").
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to object — object to certain processing activities.
- Right to withdraw consent — where processing is based on consent.
- Right to lodge a complaint — with a supervisory authority.
To exercise any of these rights, email us at support@trailai.co. We will respond within 30 days.
6. California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.
7. Data Security
We implement appropriate technical and organizational measures to protect your data, including encryption in transit (TLS 1.3), encrypted storage at rest, access controls, and regular security audits. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. International Data Transfers
TrailAI is operated from the United States. If you access the App from outside the United States, your data may be transferred to, stored, and processed in the United States. By using TrailAI, you consent to such transfer. Where required, we rely on Standard Contractual Clauses and other approved mechanisms for international data transfers.
9. Children's Privacy
TrailAI is a B2B product intended for business use by Shopify merchants. The App is not directed to children under 16. We do not knowingly collect personal information from children.
10. Cookies and Tracking
TrailAI uses a first-party session cookie strictly for detecting AI-referred traffic on your store. We do not use third-party advertising or tracking cookies. Visitors can disable cookies through their browser settings; this will not affect their ability to use your store.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. For significant changes, we will notify you via email or in-app notification.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
FIBA LABS LLC
Email: support@trailai.co